Sample Long Form
WELCOME TO VERGE 3.0
Pathways into tomorrow
by Nilay Patel | @reckless | November 1, 2016
Things look a little different around The Verge today. Very different. Like a thousand lasers shining through your mind, pointing at the future.
The Verge turns five today, and we’re marking the occasion with a refined logo, a new design system that extends into video, photography, and events, new article pages and a homepage built on the next generation of Vox Media’s Chorus platform, and a renewed editorial focus on how technology will change life in the future. It’s big — one of the biggest projects ever undertaken at Vox Media, in fact. And I think it’s incredible.
First, our new wordmark is a slight refinement — we’ve cleaned up the serifs, made it sharper, and generally brought it forward so it renders better at small sizes across mobile platforms. We’ve also tweaked the various colorways of our triangle logo, and created a new system of treatments for our various sections on all the social platforms they live on. There’s also an updated Vergecast logo, which you’ll see this week. But the big changes are our new design system and our new web platform.
PATHWAYS
Our new design system is called Pathways, and it’s built to scale from elements on a web page to motion graphics in videos to physical structures at events. It’s made to pop with bright colors and illumination; I think it looks like a neon sci-fi dream. We’ve also updated our main typefaces, from DIN Condensed to Heroic, and from Adelle to Adelle Sans — refinements that work better on small screens and improve our overall legibility while preserving the character of our brand.
First, our new wordmark is a slight refinement — we’ve cleaned up the serifs, made it sharper, and generally brought it forward so it renders better at small sizes across mobile platforms. We’ve also tweaked the various colorways of our triangle logo, and created a new system of treatments for our various sections on all the social platforms they live on. There’s also an updated Vergecast logo, which you’ll see this week. But the big changes are our new design system and our new web platform.
