
IN 2007, the World Wide Fund (WWF) and Leo Burnett spearheaded a project labeled “The Big Flick,” where a said number of 2.2 million homes and business establishments in Sydney, Australia switched off their lights for one hour to raise awareness regarding climate change.
Initially planned to be an annual event in Australia, Earth Hour sparked recognition around the world as a global sustainability movement. The event made it big when international landmarks turned off their non-essential lighting, symbolizing hope for the critical state of our planet. From then on, numerous influential personalities and organizations have shown support for Earth Hour. Google even darkened their homepage and slot in the caption “We’ve turned the lights out. Now it’s your turn. – Earth Hour.”
By 2009, millions of people in more than 4,000 cities and towns across 88 countries around the globe switched their lights off and continued breaking records. Last year, 152 countries and territories took part in this movement.
The organizers of this environmental event decided to retain last year’s “I Will If You Will” campaign, which encourages people to be involved and do something more than switching their lights off. This whole twist is rather simple: people are dared by individuals to do a certain collective act that will eventually help save and preserve Mother Earth. In exchange the challenger would tick off something from their personal bucket list, commit to a change of lifestyle, or equally match the environmental act accomplished.
Here are some examples: Victoria’s Secret model Miranda Kerr pledged to hold free yoga classes if 500 people did their own challenges for the campaign, while award-winning actress Jessica Alba pledged to let her kids dress the team of “The Honest Company,” which she co-founded, if 10,000 people switch to non-toxic home products. On the local scene, actress Mikee Cojuangco-Jaworski, has pledged to contribute 500 seedlings if 500 people pledge to quit smoking for just five days.
But the campaign is not exclusive to regional celebrities and the international and local ambassadors of Earth Hour. In fact, everyone is encouraged to make their own practical commitments for the planet; what one can personally do to save it. The campaign naturally has a domino effect: as more people accept the “I Will If You Will” challenges, more people will commit themselves to do environmental-friendly acts. From there, the number of possibilities is simply limitless.
The level of commitment that people exhibit during Earth Hour is what makes the celebration successful each year. The realization that each one’s effort, no matter how small, can contribute to a beautiful cause will optimistically mold the mindset of each person to become the hope of the planet for every hour of every day.
The chosen song for this year’s official video is “Without You” by David Guetta that features Usher, perfect for the message this environmental cause conveys: that the Earth Hour Global Community wouldn’t be as efficacious as it is if one less person takes part in it. The song used perfectly complements the call for each and every one to help.
“Earth Hour has always been more than a lights-off campaign, and we are now seeing some extraordinary environmental outcomes on the way to achieving our long-term vision,” co-founder Andy Ridley explained at the 2013 launch.
From the very beginning, the organizers of what is now considered as the world’s largest campaign for the planet hoped that what was initially a voluntary action against climate change would hold a lasting impression on millions of people and would initiate desires to be part of changing the world into a better place to live in.
This is the constant ambition of the founders and supporters of Earth Hour, because the duty of saving the planet is and will always be beyond the 60-minute switch-off.
Earth Hour is more than seeing the lights turn dark in 7,000 landmarks around the globe and is definitely more than a symbolic gesture; it is showing how the entire human race is able to survive by being part of the global community that deeply cares for the planet and hopes for sustainable years to come.
Earth Hour 2013 will be tomorrow, March 23, at 8:30PM.
By Vinz Luanne D.C. Lamorena and Mia Rosienna P. Mallari
Photo courtesy of earthhour.org