As Global System for Mobile of GSM starts to invade the Philippine in late 1998, Globe Telecom became more known to people as a major rival of the SMART Communications, Inc in the mobile telephony field. It is a telecommunication company that primarily offers fixed-in line telephony and cellular telephony. As innovation hits the country, GT started to offer more services such as broadband services, fixed-line telephony and remittances via G-Cash.
The corporation is owned by the Singapore Telecommunications (45%), by the Ayala Corporation (34%) and the remaining 21% is publicly traded at the Philippine Stock Exchange. Its main headquarters is located at Mandaluyong City. Its key people are Jaime Augusto Zobel de Ayala II –Chairman and Ernest L. Cu, President and CEO
It is said that its main rival is the Philippine Long Distance Telephone Company (PLDT), and only the SMART Communications in the mobile telephony market.
Several products and services which is remarkably know to Globe are: Autoloadmax, G-Cash Remit, Globelines, myGlobe, Globe Tattoo, Globe IDD and GenTxt, Globe DUO, GCash Web Pay. They also offer services for different types of user. From the basic text messaging and voice calls, to multimedia messaging services (MMS) to more pioneering 3G to 3.5G which supports video calling and high speed downlink packet access (HSDPA) mobile internet. Nowadays, several promos were launched to suffice the efficiency of every subscribers load credit.
This time, Globe Telecom plays a key role as one of the two major cellular phone network providers in the Philippines with millions of subscribers that were reach beyond the shores of the archipelago. It seats a major position in the telecommunication industry.