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Marketing Management students win in Agora Youth Awards 2016

University of Santo Tomas (UST) Marketing Management students won major awards in this year’s Agora Youth Awards

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University of Santo Tomas (UST) Marketing Management students won major awards in this year’s Agora Youth Awards held on April 2, at the Bayanihan Center, Kapitolyo, Pasig City.

Marketing Management senior Jerome S.R. Balleser won the Marketing Student of the Year award for the plan he presented for the Univet Nutrition & Animal Healthcare Company (UNAHCO) DoggiEssential’s New Product Line in the Dog Treats Category, besting other finalists from Far Eastern University – Makati, San Beda College, St. Louis University in Baguio and University of the Philippines Visayas.

Balleser told TomasinoWeb in an interview that he didn’t let the the pressure of representing the University get to his head to avoid the “unnecessary pressure, overconfidence and arrogance” that may impair his performance.

“Instead, I just set my mind to have that focus on the goal of not winning but coming up with a realistic and compelling marketing plan to test myself whether I can transform the academic lessons UST taught me to valid and corporate-worthy output,” he said. “I believe that with this mindset, the effect of representing UST will pour on my performance and not stay in my head.”

Balleser also said that his department helped him in financing the expenses of joining the competition.

“I must say that UST’s acquisition of Euromonitor access was also crucial in helping me win this competition as it provided me real-time relevant data and compelling insights that aided me in my preparations,” he said.

Meanwhile, the University of Santo Tomas team, represented by Jayson T. Bayno, Melissa Denishka A. Chua, Veena Angelica N. Lim, April Anne C. Mercado, Ayana A. Pasaylo, and Christian Dorcas F. Torres, bagged the Marketing School of the Year award with their Integrated Marketing Communications plan for The Good Egg Advocacy Campaign by Sarimanok Poultry Feeds, the poultry business unit of UNAHCO.

The students were guided by Asst. Prof. Robert U. Lao, Mr. Eric G. Pasquin, Mr. Romualdo A. Romualdo, Ms. Mildred M. Sevilla, and Mr. Oscar G. Torres.

Balleser mentioned that Asst. Prof. Riaz Benjamin, Marketing Management Department Chair, “made sure that all representatives of UST for the Agora Youth Awards have advisers from the faculty.”

The Agora Youth Awards is a nationwide search for outstanding Business and Marketing Management students and institutions. It is an annual event organized by the Philippine Marketing Association (PMA).

PMA aims “to develop and promote Marketing as a science and a profession guided principally by the universal principles of ethics, corporate citizenship and corporate social responsibility and to serve as a policy-making and recommendatory arm of the government on Marketing related issues.”

 

Photo grabbed from The Walking Photobooth

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Thomasian innovation bested others in the Metro

A mere escape from summer boredom hailed two Engineering Thomasians victorious in the recent Manila Bay Cleanup competition, launched by the Metropolitan Manila Development Authority (MMDA) in April.

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     A mere escape from summer boredom hailed two Engineering Thomasians victorious in the recent Manila Bay Cleanup competition, launched by the Metropolitan Manila Development Authority (MMDA) in April.

     Fourth year Electronics Communication Engineering (ECE) students John Beljoe Abao and Ariel Manalaysay had outclassed seven other competing schools with their giant dustpan-like entry, which, according to them is based on simple logic and imagination, and practically out of the boredom during the vacation.

     “Nung summer walang magawa, and opportunity din naman ‘yon,” Abao said, referring to the contest.

     With the theme “Innovative Engineering Solutions to the Manila Bay Garbage Problem,” the contest encouraged student participants to devise creative contraptions that may eventually be improved and produced by the MMDA.

     “It (the prototype) is V-shaped and it has a hole in the middle where a concrete storage is placed,” Abao said.

     With big waves in the bay, floating debris and trash will be swept into the chute and into the tank, “just merely collecting the trash into the bin.”

Competition

     The Thomasian duo took three days of brainstorming, a day to formulate the concept paper, and only a span of two hours to construct the model. But despite the short amount of time, they were “confident” about their prototype.

     “One down, one down,” Abao said when asked what did they feel when they saw other participants’ prototype. According to the duo, the edge of their prototype compared to others’ was the “feasibility to implement because of its simplicity.”

     The prototype brought to the defense is made up of only cardboard, masking tape, and illustration board while other participants’ proposals were more technical and even made use of mathematical computations.

     The real inspiration behind the innovation, according to Abao, is the fulfillment of seeing his idea being implemented to help improve the Manila Bay.

     “Kuha lang ng kuha. When the opportunity comes, grab without hesitation,” Abao and Manalaysay said, advising the Thomasian community to be ready when opportunity knocks.

     According to an article in Inquirer, Department of Public Works and Highway (DPWH) Assistant Secretary Maria Catalina Cabral said that in choosing the winning design they looked for “innovation and engineering.”

     “The concept is doable. We saw there was potential for this to be built and developed. MMDA and DOST will make more studies to develop and make more improvements on this proposal,” Cabral added in the said article.

     The duo received P25,000 cash prize along with Certificate of Recognition.

     Other participating schools included Ateneo de Manila University, University of the Philippines-Diliman, Manuel L. Quezon University and Mapua Institute of Technology.

By Mia Mallari and Romhelyn Benipayo
Photo courtesy of John Beljoe Abao

 

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Big News Row 3

UP is only PH school in Times Higher Education rankings

UST last appeared in the list in 2008, when it ranked in the top 500 along with La Salle.

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The University of the Philippines was the only Philippine university that made it in this year’s Times Higher Education world university ranking.

 

UP earned a spot in the 800+ bracket after getting a score of 13.5 based from the following indicators: teaching, research, citations, international outlook and industry income.

 

The University of Santo Tomas, Ateneo de Manila University and De La Salle University did not make the cut.

 

UST last appeared in the list in 2008, when it ranked in the top 500 along with La Salle.

 

United Kingdom’s University of Oxford topped this year’s list.

 

In the 2010 Asian rankings, UST shared the 101st spot with Japan’s Tokyo University of Agriculture and Technology and Thailand’s Prince of Songkla University. Meanwhile, Ateneo, UP and La Salle ranked 58th, 78th, and 106th, respectively.

 

Earlier this year, UST and La Salle made it in the 701+ bracket in the Quacquarelli Symonds (QS) world university rankings. State-run UP led the Philippine universities after bagging the 374th spot while Ateneo remained in the 501st to 550th bracket.

 

The Times Higher Education World University Rankings was first published in 2004 in collaboration with QS. In 2010, the annual publication partnered with mass media firm Thomson Reuters.

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